Fact or Fiction Campaign
The Fact or Fiction campaign breaks the myths around purchasing or renting a new air conditioning system. This educational campaign drove customers back to the general AC and Rent vs Buy pages on Sterling Plumbing's website.
Intro
Spending money on a new air conditioner isn’t something homeowners are thinking about daily. As long as it’s pumping out cool air, why replace it?
For this reason, the Fact or Fiction campaign aimed to educate homeowners and break common myths about affordability. That way, when they were ready to buy, Sterling was the logical choice. This campaign also informed homeowners that renting an AC makes replacing their current model very affordable.
Services
Campaign Strategy, Creative Pitch, Facebook Lead Generation, Google Ads, Ad Campaign Management, Dynamic Media, Sales Landing Page, Persuasive Ad Copy
Clients
Sterling Plumbing
The Results
“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”
AC Campaign Reached 300,000 Homeowners
AdEasy used a cross-platform strategy. We set this campaign up on Google and Meta, reaching their customers across channels like Facebook, Instagram, Google Search and YouTube. We reached over 300,000 homeowners living in Winnipeg and Regina and drove back 3,400 to Sterling’s website to learn about Air Conditioners.
3,400
Ad Clicks
300
Ad Impressions
2.5
Thousands Ad Spend
