Competing in a crowded market, car dealerships spend hundreds of thousands of dollars per year on online ads. We needed to attract a younger demographic, Millennials, and inspire them to trust Whip to help them finance their next vehicle.
In addition to the animated explainer, we improved communication using Active Campaign, and set up an 8-step email marketing funnel for new leads that would trigger automatically as customers moved through the financing and vehicle purchasing journey.
With only a budget of $2,685, we generated…
Cost / Lead: $89
On-Facebook Leads: 30