Windows Grant Campaign Earns $140k from Lead Generation Campaign

Intro

Energy grant proves to be a big revenue generator for Polar Windows.

In 2021, the Manitoba government announced a new home windows grant of $5,000 for replacement windows that meet today’s energy standards.

To take advantage of this new opportunity, AdEasy launched a lead campaign on Facebook driving customers back to Polar’s website to learn about the grant and apply for an in-home estimate.

Services

Graphic Design, Facebook Lead Generation, Ad Campaign Management, Dynamic Media, Sales Landing Page, Persuasive Ad Copy

Clients

Polar Windows

The Results

“By far the best team I’ve ever worked with. They truly understood the look I was going for and completely nailed it!”

Using a cross-channel strategy to reach homeowners where they search and socialize.

To spread awareness and generate leads, AdEasy implemented a cross-channel campaign strategy, reaching homeowners on Google, Youtube, Facebook and Instagram.

We designed simple campaign media, included static images, GIF’s, and videos that we tested dynamically on each platform. AdEasy also designed a sales landing page where customers could learn about the program and connect with Polars sales agents.

140

Thousand dollars in New Business Revenue

284

Leads from Campaign Traffic

10

Return on Ad Spend (ROAS)

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Is there anything better than a spicy margarita on a hot summer day? AdEasy produced this fun, high-energy promotional video for The Merchant Kitchen’s Margarita Picante to celebrate Cinco de Mayo, as good a time as any to try a festive cocktail like this one. Then we promoted the mouth-watering teaser through paid social ads on Facebook and Instagram.