Traffic Light Report
Get a Report Card for your Digital Business.
As business owners, we are often unaware of the opportunities we’re missing online. Broken website links, poor performing ads, lost on the 10th page of Google, all account for lost business and profit for your bottom line.
AdEasy’s Traffic Light Report includes over 100 point audit of your digital brand. Our team of digital marketing professionals manually audits your website, PPC Campaigns, Social Media accounts, Branding, SEO, and Google Analytics.
What’s Included?
AdEasy’s team of digital marketing professionals will audit 6 core properties of your digital brand and provide you with a 60 page report of our findings and recommendations.
Website Audit
We'll conduct an in-depth audit of your website.
Website Audit
Your website is your sales associate who is available 24/7. We’ll audit your website’s design, its plugins, and other key performance factors.
Google Analytics Audit
We'll conduct an in-depth audit of your Google Analytics account.
Google Analytics Audit
Google Analytics, when set up properly, should be your main point of truth for all your online marketing campaigns. In this section, our team audits the setup of your GA account.
PPC Campaigns Audit
We'll conduct an in-depth audit of your PPC Campaigns.
PPC Campaigns Audit
Pay-Per-Click (PPC) Ad Campaigns are the main source of lead generation for AdEasy’s clients. We will review your ads, key KPI’s and provide recommendations.
SEO Audit
We provide an in-depth audit of your website's SEO rankings.
SEO
SEO is important for your website because it can help increase the quantity and quality of traffic to your site. We’ll audit both your onsite and offsite rankings.
Social Media Audit
We'll audit your current social media accounts strategy.
Social Media Audit
Keeping your business social media accounts up to date builds trust with your customers. We’ll audit the platforms you use and provide feedback to help improve your reach.
Branding Audit
We'll audit the cohesion of your brand online.
Branding
Your brand and its assets need to be coherent, meaning they follow a unified guideline across online and offline marketing initiatives.
Our Process
01. New Client Onboarding
Our team will set up your accounts internally within our project management system and collect and file your brand assets, including images, videos, sales brochures, and other marketing assets. We will also require access to your marketing platforms, such as META, Instagram, Google Analytics, and others, that we require to audit your business.
02. Digital Client Audit
AdEasy will conduct an in-depth analysis of your website, Google Analytics, social media channels, branding, SEO, and current ads (if accessible). We assign specific team members to sections of the audit based on their experience of those channels. That way, your business is getting the right advice from the best people.
03. Traffic Light Report
Once our team finishes the report, we’ll set up a meeting to review it with you and your team. The report is typically between 60 and 70 pages. We made it easy to understand by color-coding each section in green, yellow, and red. That way, you know what’s good (green), what needs work (yellow), and what needs to be fixed now (red).