{"id":16137,"date":"2021-05-30T15:45:07","date_gmt":"2021-05-30T20:45:07","guid":{"rendered":"https:\/\/adeasy.com\/?p=16137"},"modified":"2021-06-22T09:59:52","modified_gmt":"2021-06-22T14:59:52","slug":"how-a-great-brand-voice-increases-revenue-engages-customers","status":"publish","type":"post","link":"https:\/\/adeasy.com\/how-a-great-brand-voice-increases-revenue-engages-customers\/","title":{"rendered":"How A Great Brand Voice Increases Revenue & Engages Customers"},"content":{"rendered":"\r\n
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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

YOU NEED OUR PRODUCTS IN YOUR LIFE. THEY WILL CHANGE YOUR LIFE. <\/em><\/p>\r\n\r\n\r\n\r\n

PLEASE. BUY. FROM. US!<\/em><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

How would you describe the sentence above in terms of tone?<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

If words like loud, crass, and desperate popped into your head, you would be\u00a0100% correct.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Whenever your business communicates with customers online, a certain tone of voice is being relayed in their minds. The problem that many businesses face is finding the right voice that\u2019ll connect best with their customers.\u00a0<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Many times, this problem arises because businesses do not even know what a brand voice is (that\u2019s why we are here to help!)\u00a0<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

WHAT IS A BRAND VOICE?<\/strong><\/h3>\r\n\r\n\r\n\r\n

To put it simply, a brand tone of voice is the way your brand communicates to its customers consistently. This tone is expressed through the words, punctuation, and writing style of your business.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

WHAT\u2019S THE POINT?<\/strong><\/h3>\r\n\r\n\r\n\r\n

You might be wondering, what\u2019s the point of having a brand voice? Does it really make a difference in terms of sales, customer relationships, and brand status?\u00a0<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Well the short answer is\u2026YES!<\/strong><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Think about some of the most prominent brands that exist today.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

When you read their ads and social media, what type of voice are they communicating to you?<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

EXAMPLE: DOVE<\/strong><\/h3>\r\n\r\n\r\n\r\n

Look at the following advertisement from Dove and think of words that would describe the brand\u2019s tone of voice:<\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

Dove describes its brand voice as\u00a0\u201cEmpowering and Uplifting.\u201d\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

You can clearly see how the ad follows these two themes through two methods:\u00a0<\/p>\r\n\r\n\r\n\r\n

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  1. While many beauty brands only focus on celebrating a young demographic, Dove celebrates an older generation and the beauty they showcase,\u00a0empowering<\/em><\/strong>\u00a0them to feel beautiful and confident.\u00a0<\/li>\r\n
  2. The ad asks customers to share online who has influenced their beauty routine,\u00a0uplifting<\/em><\/strong>\u00a0women to celebrate the other women in their lives who have passed on beauty traditions and knowledge.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    Through creating many ads over the years that follow this tone of voice, Dove has created a bond with its customers that has greatly benefited the company. But what are these amazing benefits I am speaking of?<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    THE 3 MAIN BENEFITS OF HAVING A GOOD BRAND VOICE<\/strong><\/h2>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    1. Brand Loyalty & Trust<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n

    When people strongly connect to the way your brand communicates online, a relationship begins to build in their minds.<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    When it comes to purchasing a product or service, they are much more likely to be your customer and be loyal to your brand if they feel this emotional connection.<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    In fact, one study showed that 64% of customers said that a strong brand voice builds trust with them, as they have shared values that bond them.\u00a0<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    2. Increased Revenue<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n

    It\u2019s true! Your business can increase its revenue if it has a strong tone of voice that connects with your customers well.\u00a0<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    Some surveys show that a company\u2019s average revenue\u00a0increases by 23% when it has a consistent voice online!\u00a0<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    This makes a lot of sense, as it connects back to the first benefit of\u00a0Brand Loyalty and Trust<\/em>. Customers will more likely buy from your business if they feel like your tone of voice connects well with them.\u00a0<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    3. Memorable Image<\/em><\/strong><\/h3>\r\n\r\n\r\n\r\n

    If your brand consistently uses the same tone of voice, customers will always remember your brand when they think of certain things.<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    As an example, what company comes to mind when I say the following words?\u00a0<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    Red; Happy; Youthful<\/em><\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    If you said Coca-Cola, you are correct! Through the company\u2019s use of language and branding, these three words are etched in the minds of consumers and will always connect to Coca-Cola.\u00a0<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n\r\n\r\n\r\n

    CONCLUSION<\/strong><\/h3>\r\n\r\n\r\n\r\n

    Creating and developing a strong tone of voice for your brand should not be an afterthought. As you have learned from this post, it can make a huge difference in the long-term in terms of your business\u2019s success.\u00a0<\/p>\r\n\r\n\r\n

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    Need a helping hand with developing your company\u2019s online presence? We\u2019d love to help.<\/p>\r\n\r\n\r\n\r\n

     <\/p>\r\n","protected":false},"excerpt":{"rendered":"

    YOU NEED OUR PRODUCTS IN YOUR LIFE. THEY WILL CHANGE YOUR LIFE. PLEASE. BUY. FROM. US!   How would you describe the sentence above in terms of tone?   If…<\/p>\n","protected":false},"author":1,"featured_media":16902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[190,192],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/posts\/16137"}],"collection":[{"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/comments?post=16137"}],"version-history":[{"count":0,"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/posts\/16137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/media\/16902"}],"wp:attachment":[{"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/media?parent=16137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/categories?post=16137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adeasy.com\/wp-json\/wp\/v2\/tags?post=16137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}