Raised in the Trades.
Now We Help Them Grow.
AdEasy is a marketing partner for growing home service brands. We run their marketing department and the systems that support their growth: the ads, the website, the tracking, and the follow-up that turns a lead into a booked job. We’ve been doing it from Winnipeg since 2013.
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The work started before AdEasy did, at ADESA Auctions in 2011. ADESA, now OPENLANE, is a publicly traded auto auction company with over 300 locations. We built the marketing model for its Consumer-to-Dealer program in Winnipeg, then rolled it out to 10 cities across Canada. That’s where we learned to build a system once and make it work in every market.
AdEasy opened in 2013 as a performance marketing firm. Our job was to generate leads, and we were good at it. In 2017 we started making educational video ads for Polar Windows. By 2021 that program covered two provinces and had turned $115K in ads into $765K in new business.
But leads were only one piece. When Clean Line came on in 2018, good campaigns weren’t enough on their own. Calls went unanswered, leads sat in inboxes, and estimates went cold. So we built the whole system: tracking, ads, landing pages, video, and follow-up, all measured in one place. Clean Line has since grown to more than 60 technicians. In 2023 the same approach put Sterling Plumbing & Heating back in front of more than 300,000 homeowners in a single AC season.
By 2026 we were managing entire marketing departments for partners like Clean Line, Mr. Boomtruck, and Winnipeg Sewer and Drain. Along the way we kept showing up for our community too, like the 2020 Dream Bike fundraiser that raised $5,200 in six weeks for an adaptive bike. That full marketing system is what we build for every partner today.
Left/Right: Darrell Kostenuk & Carmen Kostenuk, Mr. Boomtruck
Meet Chris Karasewich.
Chris spent over a decade on his dad’s construction crews, building homes by hand, long before he ran his first campaign. He can talk shop with trades and contractors, and as an owner of several businesses he knows the daily grind: payroll, hiring, cash flow, growth. He holds a BComm (Hons) from the University of Manitoba and led national marketing programs for ADESA across 10 Canadian cities before turning AdEasy toward home services full time.
Along the way he acquired the world’s largest Snapchat filter design studio, served as Chief of Staff to the CRO of one of the fastest-growing tech companies in Canada, and built marketing systems for more than 30 brands. He hosts the Business Easy Podcast. The through-line: marketing works best when it runs as a system, with every piece measured and improved, instead of a string of one-off campaigns.
The first conversation at AdEasy is with Chris. So is the last one.
A Small Team.
Senior Leaders Only.
AdEasy is a small, senior team that runs the marketing department for growing home service brands, along with the systems that support their growth. Three core people work on your account:
Sets the strategy, builds the plan, and answers for results.
Your day-to-day contact who keeps the work moving.
Keeps your tracking, reports, and dashboards accurate and flags metrics when they slip.
Specialists in media buying, CRM and field service software, web, video, and reputation join based on what the work needs. You get the right person for each job without paying for a full department.
We Put the Work Back Into
the Community We Grow In.
AdEasy volunteers with Agape Table and supports the organization with marketing planning and video work. In partnership with Freedom Concepts, we helped build the Dream Bike Program, which funds adaptive bikes for children with special needs through partners including RE/MAX.
