Emergency & Repair Service
When the heat goes out at minus 30, people call whoever shows up first and looks trustworthy. Here, being easy to find in search and easy to call matters most.
HVAC and Mechanical
Keep Your HVAC Crews
Busy Year-Round.
We help growing HVAC and mechanical companies fill the schedule between peak seasons, win more replacement and install work, and see which marketing is producing qualified calls.
Whether you want more furnace and AC replacements, more maintenance plan members, or steadier commercial work, we start with your business goals and build the plan around them.
Book Your Free Assessment
01 · The Work You Want More Of
Every HVAC Job
Sells Differently.
A furnace that quits in January, a homeowner pricing a new AC in April, and a building manager looking for a service contract all buy in different ways. Your marketing should match the work you want more of.
Replacement & Installation
A new furnace, AC or heat pump is a big purchase. Homeowners get a few quotes, compare options, and ask about financing or rentals. Clear system pages, real reviews and good follow-up help you win that comparison.
Maintenance Plans & Commercial
Tune-up plans and commercial service agreements bring in steady revenue through the slow months. Marketing for this work builds trust with property managers and turns one-time customers into members.
02 · Common Challenges
Slammed in July,
Quiet in October?
Weather drives a lot of HVAC demand, but it doesn’t have to run your whole year. These are some of the problems we help owners understand and fix.
The Shoulder Seasons Hurt
Spring and fall slow down, and your techs still need hours. We plan campaigns for tune-ups, maintenance plans and early replacements before the rush hits.
Repair Calls Aren’t Turning Into Replacements
Your techs see aging equipment every day, but few of those visits turn into new-system quotes. We look at how leads get followed up and where marketing can support the sale.
You Can’t See What Each Lead Is Worth
A $150 service call and a $12,000 install look the same in a lead count. We help improve tracking so you can see which channels bring in the bigger jobs, where the data supports it.
03 · How We Help
A Marketing Plan
Built Around Your Seasons.
We start with the services you want to grow, the customers you want to reach, and what’s already working. Then we build, manage, and improve the marketing we agree to take on, planned around your busy and slow months.
Show Up When the System Fails
Google Ads, your Google Business Profile and local search help you get the call when a furnace or AC stops working.
Plan for the Slow Months
Seasonal campaigns for tune-ups, maintenance plans and early-bird replacements keep calls coming when the weather is mild.
Help Buyers Choose You
Clear pages for furnaces, AC, heat pumps and boilers make it easier for homeowners to compare and decide. Real job photos, reviews, and financing or rental details help too.
Understand the Results
We look past clicks to qualified leads, where they came from and what they cost. When booking data is reliable, we also track the installs and service jobs they turn into.
04 · Client Success · Sterling Plumbing
Selling Air Conditioning
Before the Heat Hits.
Sterling Plumbing wanted homeowners thinking about a new air conditioner before the first heat wave. AdEasy built a “Fact or Fiction” campaign on Facebook and Instagram that took on common myths about what AC costs, including how renting makes a replacement affordable.
The campaign reached more than 300,000 homeowners in Winnipeg and Regina. It sent 3,400 of them to Sterling’s AC and Rent vs Buy pages, on about $2,500 in ad spend.
300,000+
Homeowners reached
3,400
Clicks to AC pages
$0.74
Average cost per click
2
Markets, Winnipeg and Regina
