Marketing Ideas for
Home Service Owners.
Practical articles, partner case studies and company news from the AdEasy team.
Pre-Con Builders: A Portfolio People Can Find
A Winnipeg design-build contractor with hundreds of projects and almost none of them online. We built the strategy, the website and the ads: 8,300+ visits from Google search.
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RE/MAX: One Bike, 135,000 Neighbours
RE/MAX agents paid for a custom adaptive bike for a Winnipeg boy named Milo. We filmed the presentation under the RE/MAX balloon and showed it to more than 135,000 people.
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Ultracuts: Fifty-Plus Salons, One Place to Book
A family-run chain of 50+ hair salons across the prairies. Nearly five years of ads, monthly promos and website work, and a record 57,921 visits to its online booking page in 2021.
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Adult & Teen Challenge: Vehicle Donations Up 57%
In our first full year running a nonprofit’s vehicle donation ads, the program grew from $1.4M to $2.2M, against a goal of 10 to 20%.
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Pinnacle Painting: Cut What Wasn’t Working
A slow winter, a commercial test that didn’t pay and a quote form that lost requests. After an April reset: 169 Google Ads leads at about $79 each from May to October.
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ADESA Auctions: Ten Cities, One Lead Engine
Six years running ADESA’s marketing across ten Canadian cities, through a national rebrand to OPENLANE. 957 seller leads in the program’s biggest month.
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BC Plumbing: From No Website to a Full Lead System
No website, no ads and no call tracking. We built it all from scratch: 57 tracked calls and 16 Google Ads leads in September.
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Winnipeg Sewer and Drain: A Fresh Start
New owners, an old website and no tracking. We built it all from scratch: 95 Google Ads leads at about $18 each in the first two full months.
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Polar Windows: $115K In, $765K Back
Educational videos, Facebook lead forms and Google Search, with every lead tracked in Salesforce. In 2021: 2,044 leads, 108 deals and $765K in new business.
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Mr. Boomtruck: Website First, Then Ads
We told a Winnipeg crane and boom truck company to fix its website before buying ads. Three months after launch: 95 leads and $47 per lead for its core service.
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Sterling Plumbing & Heating: Back on the Map
A website Google couldn’t find and ads that weren’t working. We built a new website and ran seasonal campaigns in Regina and Winnipeg: 107 Google Ads leads at about $29 each in October 2023.
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Clean Line: 10X Growth With One Marketing Partner
Clean Line has partnered with AdEasy since 2018. As the business grew, our role grew from lead generation to leading its marketing.
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AC Fact or Fiction Campaign Reaches 300,000 Homeowners
An educational campaign that broke common myths about buying or renting an air conditioner and sent 3,400 homeowners to Sterling’s site.
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Spring Checkup Campaign Lifts Revenue per Visit 125%
A bundled Spring Checkup offer helped Winnipeg homeowners prevent basement flooding and raised Clean Line’s average revenue per visit.
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Window Grants Campaign Earns $140K in New Business
A cross-channel lead generation campaign reached homeowners on Google, YouTube, Facebook and Instagram to promote window rebates.
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Now Hiring: Project Coordinator (CLOSED)
As an AdEasy Project Coordinator, your role would be to manage new campaign and media project development.
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Now Hiring: Account Executive (CLOSED)
As an AdEasy Account Executive, you will help grow the agency by sourcing new clients, maintaining current client relationships, and developing new sales plans and goals.
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Now Hiring: Inside Sales Representative (CLOSED)
The AdEasy Inside Sales Representative answers potential customers’ questions via phone and/or email, creates and maintains a database of current and potential customers in the pipeline, explains features of our products and services, and upsells when it makes sense.
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Now Hiring: Part-Time Videographer (CLOSED)
AdEasy is hiring a Part-Time Videographer to join our team in our office for two or three days a week.
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Now Hiring: Freelance WordPress Developer (CLOSED)
AdEasy is hiring a Freelance WordPress developer to help update and maintain our portfolio of clients’ websites.
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Now Hiring: Brand Manager (CLOSED)
The Brand Manager is an entry-level agency position with AdEasy. This employee is working toward becoming an Account Manager.
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Now Hiring: Client Advisor / Account Coordinator (CLOSED)
Being an AdEasy Client Advisor means being responsible for developing sales and managing client accounts.
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Educational Videos That Generate Window Leads
A short on-site video on the five signs you need new windows, paired with an instant lead form for in-home estimates.
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What Are Facebook Ads and How Do They Work?
When an owner asks us if they should advertise on Facebook, our answer is usually yes. Here’s why, and how to do it well.
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What’s a Google Ad and Why Is It Valuable?
If you’re like most people, you search for products and services on Google. Here’s how the ads at the top of those results work.
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Now Hiring: Account Manager (CLOSED)
The Account Manager is responsible for developing digital media plans and proposals for clients while overseeing and analyzing digital marketing campaigns.
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The Half-Glass Full Perspective: How Your Business Can Grow in Hard Times
When customer habits shift, there’s an opportunity for businesses ready to meet buyers where they are now.
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How a Great Brand Voice Increases Revenue and Engages Customers
What’s the point of a brand voice? It makes a real difference to sales, customer relationships and how people remember you.
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Exchange Agency Is Now AdEasy Inc.
After almost a decade of digital marketing work, we introduced a new name that better reflects what we do.
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The Dream Ride Fundraising Event: Raising $5,200
Our team raised $5,200 in six weeks to sponsor an adaptive Dream Bike for a child living with a physical disability.
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