Plumbing Since 1957.
A Website Since 2026.
BC Plumbing is a Red Seal plumbing and heating shop on Main Street in Winnipeg, with a name that goes back to 1957. Hot water tanks, boilers, gas fitting, fixtures and renovation plumbing, for homes and businesses. When new ownership took over in spring 2026, the company had a phone number and a Google listing. It didn’t have a website.
AdEasy built the whole system from scratch: the brand, the website, the quote form, call tracking and Google Ads.
Tracked calls in September, the best month so far
Of September calls answered live (53 of 57)
Google Ads leads in September on $497 in ad spend, about $31 each
Quote requests from Winnipeg homeowners through the new website
Calls tracked by CallRail. Quote requests counted from the website form, August 28 to November 2, 2026, with spam and sales pitches removed.
No Website.
No Way to Measure.
When a hot water tank quits or a boiler won’t fire, people search, look at a couple of websites and call the one that looks like it can help. BC Plumbing wasn’t one of those websites. It showed up as a Google listing and nothing more: no service pages, no page an ad could send people to, and no way to send in a job with a photo.
There was nothing to measure, either. Without call tracking, nobody could say which calls came from Google, which came from repeat customers and which came from word of mouth.
Even getting started took work. The Google listing was still tied to the previous owner’s login, so step one was getting the keys handed over.
Built From
the Ground Up.
We started with the brand and worked out from there, so everything a customer sees looks like the same company.
A Cleaned-Up Brand
We kept the script logo the shop already had, cleaned it up and built a short brand guide around it: navy and cream versions, a faucet icon, colours and fonts. The same look now runs across the website, the Google listing and crew gear.
A Website From Scratch
bcplumbingwpg.com went live in June 2026, with a page for every service, a page on why Red Seal matters, service areas, FAQs and a careers page. Every page ends with a call or a quote request.
A Quote Form That Sorts the Job
Residential or commercial, which service, what’s going on, where the job is, when it’s needed, and an optional photo. Every request lands in the office inbox with what the team needs to call back with a quote.
Tracking, Then Google Ads
CallRail numbers on every source, the Google Business Profile under management and one monthly report. In August we launched two Google Search campaigns: Emergency Plumbing and Residential Plumbing.
A Page for Every
Job They Take On.
Before, someone searching for boiler service or a new hot water tank had nowhere to land. Now each service has its own page in plain language, and every page ends with a call or a quote request.
The site is also clear about what BC Plumbing doesn’t do. It handles plumbing and heating, not drain cleaning or sewer work, so those callers know to look elsewhere.
Residential Plumbing
Leaks, water lines, repairs and replacements in Winnipeg homes.
Commercial Plumbing
Offices, retail, restaurants and apartment buildings, around business hours.
Hot Water Tanks
Gas, electric and tankless units, repaired or replaced and sized right.
Boilers and Hydronic Heating
Boiler service and installs, plus in-floor and radiant heat.
Gas Fitting
Licensed gas lines, appliance hookups and water heater connections.
Fixtures, Faucets and Toilets
New fixtures, faucets and toilets, supplied and installed for the rooms used every day.
Renovation Plumbing
Rough-ins and finishes for kitchen and bathroom renovations.
New Construction
Rough-in to final for new homes and commercial builds.
Backflow Testing
Backflow preventer installs and the annual test buildings need.
Now Every Call
Gets Counted.
In September, CallRail tracked 57 calls to BC Plumbing, its best month so far. 53 were answered live (93%) and 33 came from people calling for the first time.
The Google Business Profile did most of the work, bringing in 46 of the 57 calls at no ad cost. Google Ads went from 1 lead on $366 in August, the launch month, to 16 leads on $497 in September, about $31 each.
The website form added 10 real quote requests between late August and early November, after we stripped out spam and sales pitches.
per paid call in the second half of September, down from $121 in the first half
September calls came through the Google Business Profile
first-time callers in September
apprentice plumbers applied through the new careers page
| Month | Ad spend | Leads | Cost per lead |
|---|---|---|---|
| Aug 2026 (launch) | $366 | 1 | $366 |
| Sep 2026 | $497 | 16 | $31 |
| Oct 2026 (paused) | $170 | 2 | $85 |
August was the launch month. In October the ads were paused for most of the month while Google verified the new owners.
Source: BC Plumbing Google Ads and CallRail, August to October 2026, and website form submissions to November 2, 2026. Ad spend is media only. Leads are Google Ads conversions: tracked calls and quote requests.
Not Every Month
Goes to Plan.
After the ownership change, Google asked BC Plumbing to verify as an advertiser, and the ads were paused for most of October. Verification cleared on October 19 and the ads were back by October 26, so November is the first clean month.
Calls kept coming through the Google listing, 40 of 43 in October. Fewer were answered live: 30 of 43, down from 53 of 57 in September.
| Month | Tracked calls | Answered live | From Google listing |
|---|---|---|---|
| Sep 2026 | 57 | 53 (93%) | 46 |
| Oct 2026 | 43 | 30 (70%) | 40 |
An AI Voice Assistant
We’re setting up CallRail’s voice assistant so missed and after-hours callers still get an answer right away.
Ads Back to Full Speed
We’re bringing both campaigns back to full delivery within the monthly budget, starting with Emergency Plumbing.
More Google Reviews
Most calls come through the Google listing, so we’re adding steady review requests to protect and build it.
