From Lead Generation
to Marketing Leadership.
Clean Line hired AdEasy in 2018 to bring in more calls for its plumbing division. Eight years later, Clean Line has grown its revenue 10X and its team to more than 60 technicians.
AdEasy now runs its marketing: strategy, campaigns, creative, vendor partners and reporting.
Marketing partner since 2018
Leads from Google Ads (calls and form requests), 2018 to Oct 2026
Estimated work booked on the call from Google Ads in the last 12 months, on $39,521 in ad spend
Clean Line’s revenue growth over the same 8 years
A West St. Paul Plumbing Shop
That Needed More Calls.
In 2018 Clean Line was a West St. Paul plumbing shop with a fraction of the team it has today. The ask was simple: more residential plumbing calls, at a cost that made sense. We built them a new website, launched their first Google Ads campaigns and tracked every call and form from day one, so Jeromy could see exactly what each dollar brought in.
leads on $11,668 in ad spend
Proving It Out.
Clean Line didn’t hand us a big budget, and that’s part of why it worked. Every year, their strategy was led by data. As the campaigns proved themselves, Clean Line put more behind them: ad spend grew from $11,668 in 2018 to $34,328 in 2020, and leads grew with it.
Growing
the Brand.
As Clean Line grew, so did its marketing budget, and not all of it belonged in online ads. The money started going to places where people could meet Clean Line in person: events, trade shows, the Winnipeg Jets sponsorship, and giving back to the community through programs like the Dream Bike Sponsorship Program.
Spending more is easy. Keeping the brand consistent across every new marketing initiative is the hard part. We planned those investments and produced the photography, advertising and event materials behind them, so a homeowner who saw Clean Line at a Jets game, a trade show booth or a community event saw the same brand they’d find on Google and Meta.
Google Ads kept doing their job underneath it all.
double what year one produced
More From
Every Dollar.
Growth gets expensive if you just keep raising the budget. So we tightened everything. Campaigns split by intent: residential, commercial, branded and competitors. CallRail on every channel. Monthly reports that tie spend to calls, requests and booked jobs.
The result: ad spend held steady at about $38,000 a year, while leads jumped from 2,518 in 2024 to 3,616 in 2025. That’s 44% more leads for slightly less money. Cost per lead dropped from $15.42 to $10.52, and so far in 2026 it’s $9.21.
We also watch what happens after the click. When call data showed customers ringing through and hanging up, we traced it to a phone setting and got it fixed: missed calls from that problem dropped from about 95 a month to about 10. When Clean Line’s website was hacked in March 2026, we checked every tracking tag after the restore and had the account back to full strength within weeks.
more leads in 2025 than 2024, on slightly less spend
cost per lead so far in 2026, down from $15.42 in 2024
missed calls a month after fixing one phone setting
yearly ad spend, held steady from 2024 to 2026
Eight Years of
Google Ads.
Source: Clean Line Google Ads account, pulled Nov 6, 2026. Ad spend is media only. *2026 covers January to October. Lead counts for 2018 and 2019 reflect earlier conversion settings and may not compare directly with later years.
Following Calls
to Booked Work.
A lead is anyone who calls or fills out a form. Most marketing reports stop there, because most businesses don’t track what happens next. But a lead isn’t a customer. Some calls are spam, vendors or job seekers. Some are existing customers checking on a tech’s ETA.
So in August 2026 we went through every tracked call Clean Line received, all 704 of them, and sorted each one. Was it a real customer looking to buy? New or returning? Booked on the call, promised a callback, or turned away because there was no truck free that day? Then we paired those rates with Clean Line’s average job value from their FSM and extrapolated the data over the last 12 months.
in ad spend for each job booked on the call
in booked work for every $1 spent on Google Ads
booked on the call across every tracked channel, worth about $1.5M
The audit also showed where work was slipping away after the phone rang. In August alone, 142 qualified calls ended without a booking: callers waiting on a callback, same-day requests with no truck free, and price questions. That was about $70,000 in work for one month, and it gave Clean Line a clear list of what to fix.
Estimates. Uses August 2026 call-audit rates and Clean Line’s $494 average residential ticket for every month. Booked on the call, before any cancellations. Commercial and industrial jobs likely run higher, so these figures probably understate the real value. Excludes Google Business Profile and main-line calls, which have no tracking number. Google Ads tracked calls (CallRail, 4,942) differ from Google Ads conversions (4,391) because CallRail counts every call, including repeat callers.
Marketing
Leadership.
Strategy & Demand Generation
We plan and manage digital and traditional advertising to reach the right customers and keep the phones busy in every season.
Brand Management & Creative
We produce photography, advertising, billboards, direct mail and event materials, like the Adam Lowry “We Bring the Heat” campaign, so the brand looks the same everywhere.
Marketing Leadership & Reporting
We manage outside vendors and the marketing budget, and connect campaign results to leads, qualified leads and booked jobs in one monthly report.
leads from Google Ads at about $9 each, against a $20 target
estimated work booked on the call from Google Ads
tracked calls, with 90% answered
rating across 737 Google reviews
“AdEasy has been a crucial partner
in our growth.”
