Real Photos
We shot new photos at their yard. Real trucks, real crew, no stock photos.
Success Stories · Mr. Boomtruck · Winnipeg
An Established Brand,
Looking to Grow.
Mr. Boomtruck has been lifting for Winnipeg since 1995: boom trucks, cranes, Hammar side loaders, telehandlers and Spyder cranes. When co-owner Carmen Kostenuk called AdEasy for advice on growing the business, our answer wasn’t what he expected.
Don’t buy more ads yet. Fix the website first.
At a Glance · Aug to Oct 2026
95
Leads from Google Ads (calls and quote requests) in the first three full months
~32
Leads a month from Google Ads. Break-even is 10 booked jobs a month
$47
Per lead for crane and boom truck hoisting, their core service
79,000+
Times the new website showed up in Google search since launch
01 · The Situation
Ready to Advertise,
Not Sure Where to Start.
Mr. Boomtruck wanted to advertise but didn’t know where to start. Other agencies were pitching Google Ads packages, and they were already paying an SEO agency $8,000 a year.
Meanwhile, the website hadn’t been touched in years. Blurry photos. No page for each service. It didn’t work well on mobile devices, and there were no reviews or testimonials to show customers they could trust the crew.
The old website
Blurry, outdated photos
No page for each service or machine
Hard to use on a phone
No reviews or testimonials
02 · What We Found
The Website Was
the Biggest Leak.
It was missing the pages people land on when they search “crane rental Winnipeg” or “boom truck services,” and it barely showed up in search. Sending ad traffic to that site would have meant paying for clicks that went nowhere.
So we recommended building a new website and taking a hard look at the SEO spend before putting a dollar into ads.
Out with the old. In with the new.
Before
After
03 · What We Did
Website First.
Then Ads.
A New 14-Page Website
A page for every service and machine, testimonials, mobile-friendly design and proper on-site SEO.
Tracking Before Launch
Calls, quote requests and the Google Business Profile, all in one monthly report.
Google Search, Managed Monthly
Launched in late July 2026 with one campaign per service, each sending people to the page for that service. Trailer and Hauling was turned off as it was underperforming, Spyder Crane launched in September, and a branded campaign followed in October.
04 · First three full months · Aug to Oct 2026
95 Leads in
Three Months.
In the first three full months, Google Ads brought in 95 leads on $6,951 in ad spend, about $73 each. Their core service did best: crane and boom truck hoisting brought in 43 leads at about $47 each.
To break even, the ads need to produce 10 booked jobs a month. Google Ads is sending about 32 leads a month to book from.
The website is pulling its weight in search too. Since launch, it has shown up in Google more than 79,000 times and earned 385 clicks from organic search, with its average position climbing from about 24 in July to about 18 in September.
~$73
average cost per lead across all services
43
leads for crane and boom truck hoisting at about $47 each
385
clicks from organic search since launch
24 → 18
average search position, July to September
Source: Mr. Boomtruck Google Ads and Google Search Console, August to October 2026. Ad spend is media only. Leads are tracked calls and quote requests.
05 · In Their Words
“Chris is a straight shooter and we’re getting lots of new inquiries.”
Carmen Kostenuk
Co-Owner · Mr. Boomtruck
06 · What’s Next
There’s Room
to Grow.
Most campaigns are running out of daily budget before the day is done, missing 30 to 47% of the searches they could show up for.
30 to 47%
of eligible searches missed
when budgets run out
when budgets run out
Project Stories
Real job stories on the Mr. Boomtruck website, each tied to the campaign that sells that service.
More Support for Spyder Crane
Our newest campaign, launched in September, gets more room to grow.
Display Ads
Once Search has a few more months of data behind it.
