$115K Ads Budget.
$765K Back in Revenue.
Polar Windows is one of Manitoba’s best-known window and door manufacturers, famous for triple-pane windows built for prairie winters. They own the whole job, from manufacturing to installation to aftercare.
Polar joined AdEasy at the end of 2017, and because every lead flowed into their Salesforce, this is one of the rare marketing stories where we can follow the money all the way to signed deals.
New business revenue from online campaigns, tracked deal by deal in Salesforce
Back in new business for every $1 in ad spend
New customer deals won from online leads
Leads from Facebook and Google Ads, at about $57 each
A Better Window,
Shopped on Price.
Before AdEasy, Polar’s marketing leaned on billboards, mail-outs, trade shows, and a traditional agency. The ads got attention, but online they didn’t sell windows. In the fall of 2017, Polar spent $150,000 on online campaigns and got back 111 leads, 25 closed deals and $208,000 in new business. That’s about $1.39 back for every dollar spent.
The bigger problem: Polar makes a better window than most of its competitors, but nothing in the ads explained why. So homeowners compared them on price.
back for every $1 spent online
Show the
Polar Difference.
So we made ads that teach, not ads that only grab attention. We shot a series of videos on-site at Polar: how their windows are built, what the lifetime warranty covers, and the signs it’s time to replace your windows. Ian, one of Polar’s sales reps, became the face of the campaign.
Those videos ran on Facebook with a lead form to book a free in-home estimate. Every form went straight into Salesforce, so a sales rep could call back fast. On Google, an aggressive search campaign caught homeowners already shopping for replacement windows, and the same videos ran on YouTube.
Educational videos with a lead form to book a free in-home estimate
Every lead lands with a sales rep for a fast callback
Search for homeowners already shopping, and the same videos on YouTube
Follow Every Lead
to a Deal.
By 2020 the campaigns covered Winnipeg, Brandon, Steinbach and Portage la Prairie in Manitoba, and Calgary, Edmonton, Lethbridge and Red Deer in Alberta, with separate search campaigns so each province saw local wording. We added a second Facebook campaign to follow up with people who watched the videos or visited the site but didn’t book.
The video with Ian walking through how Polar windows are made became the top performer, bringing in more than half of all Facebook leads. And because everything landed in Salesforce, we could report more than leads: in 2020, online leads turned into 66 closed deals and $497,000 in new business.
We also rebuilt the website over these years with a cleaner, more modern feel. A better site means better ad scores on Google, and that brings the cost of each click down.
won from online leads in 2020
Winnipeg, Brandon, Steinbach, Portage la Prairie
Calgary, Edmonton, Lethbridge, Red Deer
The Best Year Yet.
In 2021, Polar invested $115,900 in Facebook and Google Ads. The campaigns brought in 2,044 leads: 904 from Facebook at about $62 each and 1,140 from Google at about $52 each.
Those leads turned into 108 new customer deals and $765,000 in new business revenue, tracked deal by deal in Salesforce.
Facebook leads at about $62 each
Google leads at about $52 each
new customer deals won
back for every $1 in ad spend
When a new $5,000 home retrofit grant for energy-efficient windows was announced in 2021, we built a campaign around it fast, starting on Facebook and expanding to Google, YouTube and Instagram. That campaign alone brought in 284 leads and $140,000 in new business, about $10 back for every $1 spent.
From $1.39
to $6.60 Back.
| Online campaigns | Fall 2017* | 2020 | 2021 |
|---|---|---|---|
| Ad spend | $150,000 | $88,594 | $115,900 |
| Leads | 111 | 1,293 | 2,044 |
| Deals won | 25 | 66 | 108 |
| New business revenue | $208,000 | $497,000 | $765,000 |
| Back for every $1 spent | $1.39 | $5.61 | $6.60 |
*Fall 2017 is one season with Polar’s previous agency; 2020 and 2021 are full years. Leads are from the ad platforms; deals and revenue are from Polar’s Salesforce.
“We chose AdEasy because they’re focused on digital marketing and emerging technology.”
