Hundreds of Buildings.
Now People Can See Them.
Pre-Con Builders is a Winnipeg design-build contractor. They build pre-engineered Butler Buildings, apartment blocks and commercial spaces, and they handle a project from feasibility and financing through drafting, approvals and construction. Most of that work was invisible to anyone searching for a builder online.
AdEasy built the marketing strategy, a new website and the ads to go with it.
Visits to the new website from Google search, at no ad cost
Search visits a month on average, and never fewer than 120 in a month
Project highlight videos, plus three portfolio brochures to download
Ad platforms in the plan: Google, Meta and LinkedIn
Search visits are clicks from Google search to preconbuilders.com, from Google Search Console monthly reports, August 2022 to January 2026.
Great Work
Nobody Could Find.
Pre-Con had hundreds of finished projects across Winnipeg: strip malls, dealerships, industrial parks and apartment buildings. The people who hire a builder like Pre-Con are owners and presidents weighing six- and seven-figure decisions. Before they pick up the phone, they want to see what you’ve built.
Most of that portfolio lived offline, and there was no system to find new buyers, follow up with them or track what happened next.
Start With
Who’s Buying.
We started in late 2020 with a planning questionnaire and a look at the competition, before any design work or ad spend. The plan started with the person signing the contract and worked back from there.
Owners Making Big Calls
Presidents and owners, usually 45 to 60, deciding on a building that costs six or seven figures. Analytical, decisive, and worried about being misled.
One Team, Start to Finish
Pre-Con handles feasibility, financing, in-house drafting, city approvals and the build, with one project manager the whole way. Fewer decisions, less risk.
See the Work, Then Talk
Ads show real projects. The website lets buyers dig in and download a portfolio. Proposal requests go into a pipeline with follow-up emails.
You Have a Project.
We Have a Plan.
That line went across the top of the new preconbuilders.com. We designed and built the site in 2021, launched it in early 2022, and put the portfolio front and centre: project pages with photos and plain descriptions of what was built, for whom, and why it worked.
Each line of work got its own page, from multi-family and commercial construction to Butler Buildings and re-roofing. The whole site is built to move a buyer toward one step: requesting a proposal.
Strategy, Site,
Then Ads.
A Marketing Plan
A written plan covering the buyer, the message, which channels to use, a monthly budget for each and what to track. Built with Pre-Con’s team and reviewed together.
A New Website
Designed and built in 2021 and launched in early 2022. Project pages, service pages, landing pages for Butler Buildings and re-roofing, and a proposal request form.
Videos and Brochures
Six project highlight videos with voiceover, including The Spot at Tuxedo Point, Brookside Industrial Park and Frontier Toyota, and three portfolio brochures: multi-family, pre-engineered and commercial.
Ads on Google, Meta and LinkedIn
Google Search for people looking for a design-build contractor in Winnipeg, Meta and LinkedIn video ads in front of local decision-makers, and an ActiveCampaign pipeline so every proposal request got followed up.
People had engaged with the project videos. LinkedIn’s account strategist reported cost per click, view rate and completion rate all beating LinkedIn’s benchmarks.
A Website That
Kept Working.
Ads come and go. A good website keeps bringing people in. From August 2022 to January 2026, Google sent more than 8,300 visitors to preconbuilders.com from search, at no ad cost.
That averaged about 200 visits a month, and never fell below 120. We looked after the site for Pre-Con through early 2026: updates, new project pages and security, including adding a portfolio page and locking the site down with two-factor sign-in.
Google search visits, Aug 2022 to Jan 2026
search visits a month, on average
search visits in September 2023, the best month
looking after the site, from the 2021 build to early 2026
| Period | Search visits | Per month |
|---|---|---|
| Aug to Dec 2022 | 859 | ~172 |
| 2023* | 2,746 | ~250 |
| 2024 | 2,376 | ~198 |
| 2025 | 2,161 | ~180 |
| Jan 2026 | 171 | 171 |
*2023 covers 11 months. The March 2023 report is missing, so it isn’t counted.
Source: Google Search Console monthly performance reports for preconbuilders.com, August 2022 to January 2026 (41 reported months). Search visits are clicks from Google search results, not leads. LinkedIn figures are from LinkedIn Marketing Solutions’ campaign review, August 16, 2022.
