Brand-Building Facebook Ads

AdEasy’s Brand-Building Facebook Ad Campaigns use images and videos that will differentiate you from the competition and position your business as an authority in your industry, giving you more credibility in the eyes of the consumer.

If you want Facebook Ads for your business book a call.

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What Can Facebook Ads Do For You?

Most of our clients want more customers – who doesn’t! But in today’s modern world, businesses acquire customers in different ways. AdEasy will customize your campaigns based on your goals.

How Do Facebook Ads Work?

1

People Browse Social Media

Your customers are scrolling through Facebook or one of its companion apps, such as Instagram, reading articles, watching videos and connecting with friends.
2

Catch Their Attention

It could be a headline, an image, or a video, but your ad catches their eye, they stop scrolling, and you've got their attention.
3

Ad Engagement

Depending on your campaign objective, your customer calls directly from the ad, is taken to your website, or fills out a lead form to download your content.
Primary Ad Copy

This is your ads Primary Copy. It’s used to educate and sell your customer on your product or service.

Ad Media

Your ad media is either an image or video who’s main purpose is to stop the natural scrolling habit of your customer and get them to read the ad.

Attention Grabbing Headline

Your headline should pique the interest of your customer, get them to read the ad and take action.

Call-To-Action Button

Your Call-To-Action Button tells your client what they should do next.

Facebook Campaign Strategies

Below are three different Facebook campaign strategies that we’ve implemented for various clients in a number of different industries. Your campaign structure is designed based on your budget, marketing goals, and revenue per customer.

Swipe left and right to see the different campaign strategies.

How Much Do Facebook Ads Cost?

Well, it depends. The cost of Facebook Ads is based on a number of factors, including the number of competitors advertising online, your industry, your location, and the quality of your ad campaigns. 

For example, the Top 3 Most Expensive Facebook Industries are “Finance,” “Customer Service” and “Home Improvement” – all around $3 per click. But the average cost per click across all industries is more in the $1.72 range. 

Where Your Facebook Ads Are Shown

6+ ad placements options

Facebook

Your ads appear in the desktop and mobile News Feed on Facebook.

Instagram

Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram Feed ads only appear to people browsing the Instagram app.

Messenger

Your ads appear as messages to people who have an existing conversation with you in Messenger

Stories

Your fullscreen vertical ad appears in people’s Stories on Facebook, Instagram, and Messenger.

Articles

Your ads appear in Instant Articles within the Facebook mobile app.

Marketplace

Your ads appear on the Marketplace home page or when someone browses Marketplace in the Facebook app.

Facebook Lead Generation Campaign

Polar Windows Client Success 

Polar Windows is a manufacturer of premium quality PVC windows with customers across the prairie provinces in Canada. AdEasy developed a Facebook Lead Generation Campaign series that has been so successful they’re booked solid for the year.

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There is a lot of competition in the window and door industry in central Canada. As a consumer, it’s hard to understand the difference between the quality of the windows when the prices vary so much by brand.

AdEasy helped Polar promote the quality of their products while making it easy for them to acquire leads, with a three-tiered campaign series on Facebook and new promo video content. This campaign strategy provided a 4.8x return on ad spend. Boom!

If you want similar success book a call.

As Your Partner – We Deliver Results

Your investment in a marketing partnership with AdEasy is not just an investment in digital advertising; you also gain a loyal partner. Our growth depends on your success, so we strive to deliver on three things:

We're an open book.

We’re one of a small number of agencies that share their pricing online, we believe in full transparency and we refuse to hide behind complicated metrics.  We want you to trust us and we know that trust has to be earned.

We help you understand digital.

We’ve grown alongside major digital platforms like Google, Facebook, and Linkedin, so we know how they work and how to drive results for our clients. We didn’t add digital campaigns as a service to survive, we’ve been here from the beginning, and the world is finally starting to catch up.

We're looking out for your best interests.

Whether it’s a new ad launched by your competitor or a new concept for one of your products, we’re always looking for new ways to help you promote your brand online.

3 Ways to Invest

Choose a Facebook Campaign payment option that’s best for your current situation.
23% Annual

Savings

Want to save some cash by paying upfront? This option is for you.

$17,000/annually

4-Month

Trial

New to Facebook and want to try it out? Then this is a good option for you.

$6,500/one-time

Equal Payments

Monthly

Pay a little extra monthly for a one-year managed service contract.

$1,750/month

What’s Included

Campaign Development

  • Our Core Campaign Development Process
  • Up to 3 campaigns, prospecting, engagement & remarketing
  • Premium headlines and primary ad copy
  • Stock images and video

Custom Ad Placement & Targeting

  • All Facebook-owned platforms & channels
  • Precise demographics and interests
  • Ads served in one city or defined territory
  • Geo-location targeting down to one-mile

Professional Campaign Management

  • Dedicated Account Manager
  • Detailed Monthly Report
  • Ad Spend Consulting
  • 12 Months Campaign Result Optimization

Ready for results? Book a call.

Campaign Add-Ons

Call Tracking - $250/month

What is Call Tracking?

Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention.

Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.

Premium Stock Photos - $350

Our team will source premium stock photos for your campaign.

Animated GIFs - $750

Animated GIFs are images with looping graphics. AdEasy will create a short series of up to 3 animated GIFs for your campaign. (Check out the top of this page.)

Promotional Videos - Starting at $2,500

Stock Promotional Video – $2,500

We use images and stock video clips that are specific to your industry, keeping the cost down and getting a video to market fast.

 

Green Screen Promotional Video – $4,500

The use of a green screen for video production enables AdEasy to shoot in a controlled environment and, in post-production, place you, one of your employees, or an actor in front of any type of background or scenario you like.

 

On-Site Promotional Video – $13,500

On-Site Promo Videos are effective for storytelling and shot in multiple locations, such as on-site of your business, in outdoor locations, or in your customer’s home.

 

Sales Landing Page - $3,500

Custom landing page designed to increase the close rate of your leads, prospects and sales.

 

Lead Magnets - Starting at $1,500

Online Quiz – $1,500

5-Page Lead Magnet Brochure – $2,500

10-Page Lead Magnet Brochure – $4,500

Core campaign development process

Speak to An Expert

Ready to give us a shot? Book a free Strategy Session with one of our client advisors, and we’ll help you determine the right solutions for your business.

It's Easy - Book a Call