AdEasy’s Brand-Building Facebook Ad Campaigns use images and videos that will differentiate you from the competition and position your business as an authority in your industry, giving you more credibility in the eyes of the consumer.
What Can Facebook Ads Do For You?
Most of our clients want more customers – who doesn’t! But in today’s modern world, businesses acquire customers in different ways. AdEasy will customize your campaigns based on your goals.
Drive Customers To Your Website
Get More Phone Calls
Generate Off-Site Leads
How Do Facebook Ads Work?
Primary Ad Copy
This is your ads Primary Copy. It’s used to educate and sell your customer on your product or service.
Your ad media is either an image or video who’s main purpose is to stop the natural scrolling habit of your customer and get them to read the ad.
Attention Grabbing Headline
Your headline should pique the interest of your customer, get them to read the ad and take action.
Your Call-To-Action Button tells your client what they should do next.
Facebook Campaign Strategies
Below are three different Facebook campaign strategies that we’ve implemented for various clients in a number of different industries. Your campaign structure is designed based on your budget, marketing goals, and revenue per customer.
Swipe left and right to see the different campaign strategies.
How Much Do Facebook Ads Cost?
Well, it depends. The cost of Facebook Ads is based on a number of factors, including the number of competitors advertising online, your industry, your location, and the quality of your ad campaigns.
For example, the Top 3 Most Expensive Facebook Industries are “Finance,” “Customer Service” and “Home Improvement” – all around $3 per click. But the average cost per click across all industries is more in the $1.72 range.
Facebook Lead Generation Campaign
Polar Windows Client Success
Polar Windows is a manufacturer of premium quality PVC windows with customers across the prairie provinces in Canada. AdEasy developed a Facebook Lead Generation Campaign series that has been so successful they’re booked solid for the year.
There is a lot of competition in the window and door industry in central Canada. As a consumer, it’s hard to understand the difference between the quality of the windows when the prices vary so much by brand.
AdEasy helped Polar promote the quality of their products while making it easy for them to acquire leads, with a three-tiered campaign series on Facebook and new promo video content. This campaign strategy provided a 4.8x return on ad spend. Boom!
If you want similar success
As Your Partner – We Deliver Results
Your investment in a marketing partnership with AdEasy is not just an investment in digital advertising; you also gain a loyal partner. Our growth depends on your success, so we strive to deliver on three things:
We help you understand digital.
We’ve grown alongside major digital platforms like Google, Facebook, and Linkedin, so we know how they work and how to drive results for our clients. We didn’t add digital campaigns as a service to survive, we’ve been here from the beginning, and the world is finally starting to catch up.
3 Ways to Invest
Choose a Facebook Campaign payment option that’s best for your current situation.
Want to save some cash by paying upfront? This option is for you.
New to Facebook and want to try it out? Then this is a good option for you.
Pay a little extra monthly for a one-year managed service contract.
- Our Core Campaign Development Process
- Up to 3 campaigns, prospecting, engagement & remarketing
- Premium headlines and primary ad copy
- Stock images and video
- All Facebook-owned platforms & channels
- Precise demographics and interests
- Ads served in one city or defined territory
- Geo-location targeting down to one-mile
- Dedicated Account Manager
- Detailed Monthly Report
- Ad Spend Consulting
- 12 Months Campaign Result Optimization
Ready for results?
What is Call Tracking?
Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention.
Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.
Our team will source premium stock photos for your campaign.
Animated GIFs are images with looping graphics. AdEasy will create a short series of up to 3 animated GIFs for your campaign. (Check out the top of this page.)
Stock Promotional Video – $2,500
We use images and stock video clips that are specific to your industry, keeping the cost down and getting a video to market fast.
Green Screen Promotional Video – $4,500
The use of a green screen for video production enables AdEasy to shoot in a controlled environment and, in post-production, place you, one of your employees, or an actor in front of any type of background or scenario you like.
On-Site Promotional Video – $13,500
On-Site Promo Videos are effective for storytelling and shot in multiple locations, such as on-site of your business, in outdoor locations, or in your customer’s home.
Custom landing page designed to increase the close rate of your leads, prospects and sales.
Online Quiz – $1,500
5-Page Lead Magnet Brochure – $2,500
10-Page Lead Magnet Brochure – $4,500
Core campaign development process
1. Core Offer Alignment
We take a deep dive into your business to learn what products you sell, who you sell them to, and what the core offer is for your ideal buyer.
2. Campaign Strategy
Once we know the Who, What, Where, When, and Why, then comes the How. We provide a one-page digital strategy that defines the campaign structure and our execution plan.
3. Digital Media Design
We design visuals, write attention-grabbing copy, shoot videos, and develop anything else defined in the Campaign Strategy and execution plan.
Advanced Systems Integration
We need to set up and install advanced tracking software, such as the Facebook Pixel, Google Analytics, and call tracking which are imperative for accurate campaign data collection and analysis.
Trend Analysis & Optimization
Once your campaigns are launched we keep a close eye on the data, spotting trends and patterns that tell a story. With sufficient data, we are able to spot key performance metrics and start optimizing your campaign results.