Breaking Myths While Educating Homeowners
Spending money on a new air conditioner isn’t something homeowners think about every day. As long as it’s pumping out cool air, why replace it?
The Fact or Fiction campaign set out to educate homeowners and break common myths about affordability, so that when they were ready to buy, Sterling Plumbing was the logical choice. It also showed homeowners that renting an AC makes replacing an old unit far more affordable.
Reaching Homeowners Across Channels
We ran the campaign on Facebook and Instagram during the summer of 2023. It reached over 300,000 homeowners in Winnipeg and Regina and sent 3,400 of them to Sterling’s website to learn about air conditioners and the rent versus buy option.
What We Did
- Campaign strategy and creative
- Facebook lead generation
- Google Ads
- Ad campaign management
- Sales landing page
- Ad copy
