An Educational Video That Drives Estimates
AdEasy generated leads for Polar Windows with a lead generation campaign on Facebook, Instagram and YouTube, built around an on-site video. A Polar staff member walks through the five signs you may need new windows.
Educational content in a watchable format, like a top five list, performs well on social media and YouTube, where short videos hold attention.
A Simple Path to Book
On Facebook and Instagram, promoted video posts invited homeowners to talk to an expert with a Book Now button. Clicking through opened an instant form where homeowners could request an in-home estimate without leaving the app. On YouTube, the same video ran as an ad with a Visit Site button that sent viewers to Polar’s website.
