Turning a New Grant Into New Business
In 2021, the Manitoba government announced a home windows grant of up to $5,000 for replacement windows that meet today’s energy standards.
To make the most of it, AdEasy launched a lead campaign that sent homeowners to Polar Windows’ website to learn about the grant and apply.
Reaching Homeowners Where They Search and Scroll
We ran a cross-channel campaign on Google, YouTube, Facebook and Instagram. Simple campaign media, including static images, GIFs and video, was tested on each platform, and a dedicated sales landing page explained the grant and captured leads.
What We Did
- Graphic design
- Facebook lead generation
- Ad campaign management
- Sales landing page
- Ad copy
The Results
- $140K in new business revenue
- 284 leads from campaign traffic
- 10X return on ad spend


