AdEasy is a Winnipeg-based marketing partner that manages marketing systems for growing home-service companies: plumbing, HVAC, electrical and related trades across Canada and the U.S. We handle marketing strategy, websites, Google and Meta ads, local search, call and form tracking and monthly reporting. We don’t run your sales, dispatch, CRM or hiring. This page lays out both lists plainly so you know what you’d be getting.
Who can manage all the marketing for a growing home-service company in Winnipeg?
AdEasy has done this since 2013. We work with home-service brands that already have good crews and a solid reputation, usually doing $2M or more a year, and want more consistent work from the right customers instead of relying on referrals and a patchwork of vendors.
Our approach has three steps (more on What We Do):
- Assess. We review your goals, website, ads, tracking and what’s already working.
- Build. We fix or build what’s missing first. Sometimes that’s a service page or setting up call tracking. Sometimes it’s a new website.
- Grow. We manage the agreed channels and report on results tied to booked revenue, where you share that data.
What does AdEasy do?
These are the services we can recommend. Not every company needs all of them. We tailor a strategy based on our assessment and your specific business needs and goals.
- Tracking and lead quality setup: count real calls and form requests by source.
- Website and landing page improvements: make existing pages easier to use and contact.
- Website rebuilds: when repairs aren’t enough.
- Google Search Ads management: reach people already searching for your services.
- Meta Ads management: put useful messages in front of the right local audiences.
- Local search and Google Business Profile management: show up accurately on Google Maps and local results.
- Past-customer marketing: seasonal reminders and offers to customers who agreed to hear from you.
- Commercial proof and communications: capability pages and case studies for commercial buyers.
- Campaign creative: turn real jobs, a clear offer and reviews into ads and posts.
- Marketing direction and vendor coordination: one plan, and the other marketing vendors working to it.
Every client also gets a monthly Marketing Dashboard showing where the money went, which channels brought in real customers, what changed and what’s next. You can see examples of this work in our Success Stories.
What doesn’t AdEasy do?
Saying no to the wrong work is part of doing the right work well. AdEasy does not:
- Answer your phones, quote jobs or run your sales calls.
- Schedule, dispatch or manage your crews.
- Build, replace, customize or migrate CRM or FSM software like ServiceTitan or Jobber. We can connect marketing forms and call tracking to software you already use when there’s a simple supported option.
- Handle invoicing, collections or accounting.
- Run technician recruiting or HR.
- Sell cheap or shared leads.
- Guarantee booked jobs or revenue. Bookings also depend on your availability, response time, quoting and your team’s work.
If we see a problem in one of those areas, like a pile of missed calls at lunch, we’ll tell you, because it directly affects your marketing performance and the results we report on each month. Your team or a specialist owns the fix.
How is AdEasy different from a regular ad agency?
| Question | Typical ad agency | AdEasy |
|---|---|---|
| Where do you start? | With the service you asked to buy | With an assessment, your goals, and a list of priority fixes |
| What if the website is weak? | Runs ads anyway | Recommends fixing it first |
| What counts as a lead? | Every call and form | Actual customer requests, not spam or duplicates |
| What do you report on? | Clicks and lead counts | Qualified leads, cost per qualified lead, and booked work where data exists |
We define a qualified lead as a real person or business with a genuine need for a service you offer, in a market you serve, asking about getting that work done. When we reviewed 704 calls for a plumbing client, that definition separated real customers from spam, job applicants, suppliers, and repeat calls about the same job.
What does it cost to work with AdEasy?
Every business has different goals, challenges, and marketing needs. We tailor our partnerships to your business, whether you need ongoing marketing leadership, advertising management, website improvements, or a combination of services.
We start by understanding your business and identifying where we can make the biggest impact. From there, we’ll recommend a clear scope of work and outline the investment required.
Advertising budgets, approved software, and applicable taxes are separate.
Who is a good fit?
A good fit is a plumbing, HVAC, electrical or related home-service company that knows which customers or services it wants more of, has the crew capacity to take on more work (or is currently hiring to expand capacity) and is willing to share access and act on recommendations. Plumbing and HVAC are our priority trades. We work with companies in Winnipeg, across Canada and the U.S.
We’re not a fit if you only want the cheapest possible leads, or want someone to run sales, dispatch or software for you.
FAQ
Is AdEasy a marketing agency?
We work as a marketing partner. Instead of selling one channel, we run the marketing department for growing home-service brands: plan, website, ads, local search, tracking and reporting.
Where is AdEasy based?
Winnipeg, Manitoba. We work with home-service companies across Canada and the U.S.
Does AdEasy build websites?
Yes, when the business needs it. We improve existing websites and landing pages first, and recommend a rebuild only when repairs aren’t enough.
Can AdEasy set up or manage our CRM?
We don’t build, replace or manage CRM or FSM systems. We can connect marketing forms and call tracking to the software you already use when there’s an API available.
Do you require a long-term contract?
Every engagement is scoped in a written proposal with the deliverables, timelines, costs and how success is measured. Ask us about terms on your assessment call.
How do I get started?
Book a Free Marketing Assessment. It’s a short call about your business and what your marketing is doing today, and you leave with a clear idea of what to fix first.
Ready to see what we’d look at first? Book your free assessment. If you’re weighing whether to hand off your marketing at all, read Outsourced Marketing Department for Home-Service Companies. More guides are in News & Resources.
About the author: Chris Karasewich is the founder of AdEasy, a Winnipeg-based marketing partner for growing home-service brands, founded in 2013.
