Booking landing page visits on Ultracuts.ca.
Cost per visitor to the booking page.
Million impressions from digital ads.
In 2018, Ultracuts joined the Elite Partner Program to help promote their 50+ hair salon locations online. At the time, Ultracuts was prompting their brand through traditional means, relying on billboards, in-store promotions and coupons to drive new business. AdEasy developed a cross-channel digital marketing strategy using Google and Facebook ads to drive a record number of customers (nearly 58,000) to the online booking page of their website in 2021.
Ultracuts is a family-run business with over 50 locations in cities across the prairie provinces. Their salons have been providing hair cuts, styling and colouring for more than 40 years. They’re known for providing quality hair salon services at affordable prices.
- Industry: Hair Salons
- Company Size: 300+
- Location: Manitoba, Alberta, Saskatchewan
- 4 Years as an Elite Partner (and counting!)
- PPC Campaign Management
- Media Buying
- Community Management
- Website Updates
- New Media Design
- Monthly Promotions
Updating Key Platforms
When AdEasy began a new client relationship with Ultracuts, we identified a few areas of concern. Our initial analysis determined that their website was not designed for ease of use, meaning Ultracuts employees could not easily edit the website. The previous agency had coded their website and assumed only developers would need to update content and images. At AdEasy, we want to empower our clients to be able to make their own website updates.
Easy-to-Edit WordPress Theme
We determined the best course of action would be to duplicate their WordPress site and load it into a new theme. Once the new website launched, our team trained Ultracuts management on how to update content on the backend of the site.
Consolidating Ultracuts Facebook Page
Another discovery while auditing Ultracuts digital assets was that they had a lot of extraneous Facebook pages set up by previous employees. We consolidated all them into one main Facebook page featuring all 50+ locations, making it much easier for Ultracuts management to oversee the account and for customers to find their nearest Ultracuts salon.
Monthly Cross-Channel Promotions
Every month, Ultracuts launches a new promotion. Depending on the time of year, they’ll offer Back-to-School specials, raise money for Breast Cancer Awareness, and offer free product giveaways for selected salon services.
To ensure Ultracuts customers were delivered the same promotional message on and offline, each monthly promotion was formatted in various sizes for different placements. On the website, we change the monthly promotion just below the fold and lead visitors to the Booking page. We also run monthly ad placements on Facebook, Instagram and Google Display to reach their target.
Location Based Ad Targeting
When consumers are in need of a haircut, they’ll either go to who they know or visit the closest locations in their search results. AdEasy used location-based targeting within a few miles radius of each salon location to ensure Ultracuts appeared at the top of common search queries.
Over the last four years, Ultracuts has solidified their digital brand by being an AdEasy Elite Partner. In 2021, they recorded almost 58,000 website visitors to the online Booking page on their website, and their ads received over 4.6 million impressions (eyeballs).
They survived a tough year of forced government lockdowns due to COVID-19 and came out stronger as a business. We’ve been excited to help Ultracuts along their digital journey and are looking forward to continuing to help them thrive for years to come.