Promoting a New Service with a Facebook Lead Generation Campaign

It’s not just birds who fly south for the winter. In Canada, a large population of seniors move to warmer climates for the cold winter months. Many go to great expense to transport their vehicle or take the time to drive it down there themselves.


ADESA Transport offers another solution, so we targeted these snowbirds with a Facebook Lead Generation Campaign to let them know they could receive a free quote. Ads featuring colourful infographic-style images we created easily communicated the service, then we drove traffic to a Vehicle Transport Sales Landing Page on the company’s website.



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