About the Role
The Account Manager is responsible for developing digital media plans and proposals for clients while overseeing and analyzing digital marketing campaigns. An understanding of platforms like Facebook and Google Ads is essential and content writing experience is a big asset. If you are a hustler who thrives in a fast-paced, collaborative working environment, the Account Manager role is perfect for you.
Overview
- Position: Permanent, Full-Time
- Salary from: $60,000
- Location: Winnipeg, MB, Canada
- Remote Work: We’re Flexible
- Employee Benefits: Included
- Job Description PDF: Download
What We're Looking For
We’re looking for people that have industry experience, who are able to join our team and manage a full client portfolio. Therefore, these are the minimum experience requirements for this role:
Industry Experience
Secondary Education
Proven Track Record
Digital Savvy
Dedication
Reliable
An Open, Active Mind
Team Player
Experience Bonus Points
- Managing Google Adwords campaigns
- Setting up and launching FB ad campaigns
- Creating marketing automation funnels
- Launching email campaigns
- Setting up and managing e-commerce campaigns
Primary Responsibilities
Developing Campaign Strategies
As the Account Manager, you’re the main point of contact for AdEasy’s clients. It will be your responsibility to identify the right solutions to help them grow their brands online, including:
- Developing and presenting digital campaign strategies
- Preparing campaign proposals for clients
- Writing creative briefs and briefing the creative team on the ask
- Showcasing KPIs to determine success for B2C, B2B, CPG brands
- Leading our team brainstorming sessions
Industry Research
Researching the industry of your client portfolio, their competitors, and market trends, and then recommending media placement options for:
- Paid search (ppc)
- Social advertising (Facebook, Instagram, LinkedIn)
- Online video (YouTube)
- Programmatic and retargeting campaigns
Client & Campaign Management
AdEasy prides itself on being a trusted digital partner for our clients. We sell them the right solutions to grow their business, and we help them understand the best way to invest online to reach their customers. Therefore, the Account Manager role is extremely important in maintaining our brand image and reputation, and ensuring our clients campaigns deliver the results they expect. Responsibilities include:
- Managing client relations and expectations
- Organizing campaign media assets
- Setting up and launching new digital campaigns
- Post-launch testing and revising campaigns to ensure software is connected and working as intended
- Working with our Media Buyers to audit campaign performance and communicate results to our clients in terms they can understand
- Monitoring and reporting to the executive team on campaign performance
- Implementing optimization tactics to improve the performance of campaigns
- Developing ongoing reports for campaign performance (i.e., CPM, CPC, CTR, CPA, ROI)