About the Role
Being an AdEasy Client Advisor means being responsible for developing sales and managing client accounts. Experience in client relationship management, a drive to find new opportunities for growth (for both us and you), and a keen understanding of Facebook and Google Ads is what you’ll need to knock it out of the park here. If you thrive in a fast-paced, truly collaborative working environment where we all wear different hats and regularly colour outside the lines, you’re going to love being an AdEasy Client Advisor.
Overview
- Position: Permanent, Full-Time
- Salary from: $90,000
- Location: Winnipeg, MB, Canada
- Remote Work: We’re Flexible
- Employee Benefits: Included
- Job Description PDF: Download
What We're Looking For
Enthusiastic people with marketing/advertising industry experience, who are able to help us manage and grow our client portfolio. Our minimum requirements for this role are as follows:
Industry Experience
Secondary Education
Proven Track Record
Digital Savvy
Dedication
Reliable
An Open, Active Mind
Team Player
Experience Bonus Points
- Managing Google Adwords campaigns
- Setting up and launching FB ad campaigns
- Creating marketing automation funnels
- Launching email campaigns
- Setting up and managing e-commerce campaigns
Primary Responsibilities
New Business Development
One of the most important tasks of the Client Advisor is to grow the agency’s sales by sourcing new clients, maintaining current client relationships, and developing new sales plans and goals. A driven sales personality and not being afraid to cold call businesses is essential for succeeding in this role.
Creating Campaign Strategies
As the Client Advisor, you’re the main point of contact for AdEasy’s clients, alongside Account Managers. Therefore, it’s your responsibility to identify the right solutions to help them grow their brands online. Some responsibilities include:
- Developing and presenting digital campaign strategies
- Preparing campaign proposals for clients
- Showcasing KPIs to determine success for B2C, B2B, CPG brands
- Leading our team’s brainstorming sessions
Industry Research
Researching the industry of your client portfolio, their competitors, and market trends, and then recommending media placement options for:
- Paid search (ppc)
- Social advertising (Facebook, Instagram, LinkedIn)
- Online video (YouTube)
- Programmatic and retargeting campaigns
Client & Campaign Management
AdEasy prides itself on being a trusted digital partner for our clients. We sell them the right solutions to grow their business, and we help them understand the best way to invest online to reach their customers. Therefore, the Account Manager role is extremely important in maintaining our brand image and reputation, and ensuring our clients campaigns deliver the results they expect. Responsibilities include:
- Managing client relations and expectations
- Organizing campaign media assets
- Setting up and launching new digital campaigns
- Post-launch testing and revising campaigns to ensure software is connected and working as intended
- Working with our Media Buyers to audit campaign performance and communicate results to our clients in terms they can understand
- Monitoring and reporting to the executive team on campaign performance
- Implementing optimization tactics to improve the performance of campaigns
- Developing ongoing reports for campaign performance (i.e., CPM, CPC, CTR, CPA, ROI)