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What’s a Google Ad?

What’s the #1 thing you do when you’re looking for a product or service online? 

If you’re like most people, you Google it.

In fact, Google processes 3.5 billion searches. Every. Single. Day.

That’s a lot of potential traffic arriving on your digital doorstep, looking for what it is you do or sell, provided your business is appearing in those results and your online presence is optimized. 

How Do Google Ads Work?

When someone searches a keyword (or words), they are served a list of results related to that query. 

Those results can include a paid ad related to that keyword. These paid ads appear before the organic search results, which is good for you, the advertiser, as the first hits on Google typically receive the most clicks. 

“Great,” you might be thinking. “Let’s buy some Google Ads and get this train rolling.” 

Unfortunately, even AdEasy can’t make it that easy. 

Naturally, other businesses in your industry (your competition) are vying for those top spots too, with a similar set of keywords.

So, How Does AdEasy Make Sure MY Google Ads Appear?

It all comes down to the Google Ads auction, which happens within a split-second every time someone does a keyword search. 

Once you and AdEasy decide on the most relevant keywords to your business or offering (the words most likely to be used when someone is searching for what you do or sell), we then bid on those keywords based on how much you’re willing to pay for each person to click on your ad. 

This bid, combined with a Quality Score designated by Google based on the quality of your ad, determines which ads appear in a user’s Google search. When someone clicks on your ad, you pay a specific price: the cost-per-click (or CPC). 

Whether or not your Google Ad appears and how high in the list of results depends upon your Quality Score and your bid amount. The higher they are compared to your competition, the better your ad positioning will be in a user’s search results.

What Affects My Quality Score?

There are a number of factors that go into Google determining your Quality Score, including:

  • The relevance of your Google Ad to the user’s search
  • The relevance of a user’s Googled keyword to your ad
  • The relevance of your Google Ad to what’s on your website

…which is why it’s so important to have AdEasy streamlining your online presence to make sure every element of your digital marketing is working together.   

The best part is, a high Quality Score is also something Google appreciates and rewards. Advertisers with high Quality Scores will often pay a lower cost-per-click (CPC) rate and your ads will display more often and in better positions in a user’s search results. Win-win!

So, How Much Do Google Ads Cost Then?

Well, it depends. The cost of Google Ads is based on a number of factors, including the demand for your keywords, your industry, your location, and the quality of your ad campaigns. 

For example, the Top 3 Most Expensive Google Keywords are “Insurance,” “Loans,” and “Mortgage” – all around $50 per click. But the average cost per click across all industries is more in the $3 range.  

Are Google Ads Right for My Business?

We certainly think so. With the right campaign, Google Ads can be extremely beneficial to driving traffic to your website and converting clicks into customers. 

Why doesn’t every business use Google Ads? Mostly because the sheer amount of advertising options available through Google can be complicated—a barrier to entry for a lot of businesses.

That’s why AdEasy is here to help simplify the process. 

We’ve spent more than 10 years promoting businesses like yours through Google Ads. We will help guide you to the best approach for your budget, explain what we’re doing in words you can understand and, in the end, deliver the best keyword of all: