Generating Leads with an Educational Facebook Campaign
AdEasy generated leads for Polar Windows through a Facebook Lead Generation Campaign anchored by an on-site promotional video we shot with a staff member speaking to the five signs you may need new windows. Taking an educational approach to your product or service and wrapping it in a highly watchable format, such as a Top 5, is particularly effective on social media, where bite-sized video content performs exceptionally well.
Promoted video posts encouraged users to “Talk to an Expert” and included the call-to-action to “Book Now.” Clicking through led to an instant form on Facebook that enabled homeowners to request an in-home estimate.
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