Driving Leads Through a Facebook Campaign

Thousands of children are born every year with physical disabilities, which prevents them from doing things we all take for granted, like riding a bike. Freedom Concepts has been manufacturing adaptive bikes for over 20 years, but they struggle to receive the funding they need to help more children.

AdEasy and Freedom Concepts developed the Dream Bike Sponsorship Program, a platform to encourage businesses to provide an adaptive bike for a child in need. Companies can simply donate the funds, choose to raise funds internally with their team, or create a unique fundraising event.
When Clean Line, one of AdEasy’s Managed Client Partners, became one of the first Dream Bike corporate sponsors, AdEasy was there to capture the presentation of the adaptive bike to the program’s newest recipient, Nolan, and his family. The resulting Dream Bike Sponsorship Facebook Campaign targeted parents, business owners, and people similar to those within Freedom’s client base. People who saw the ad were taken to the Dream Bike website to learn more about the program and encouraged to sign up to become a corporate sponsor.

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